What is Internet Marketing?

Internet Marketing is the umbrella term for any type of marketing on the internet. Becuase marketing on the internet is still in its infancy, many people use a variety of different terms to define marketing on the internet, but tend to mis-use the various terms. Below I have outlined some of the primary terms used when talking about marketing on the internet. I have also inclucded a few articles giving a more detailed explanation of the key terms.

Search Engine Marketing - Search engine marketing is a term primarily used to describe the marketing of a website to improve their exposure in the search engines. This type of marketing can include search engine optimization or pay per click marketing.

Search Engine Optimization - Search engine optimization is the term primarily used to increase traffic to a website through organic position in the search engine rankings.(SERP)

Link Marketing - Link marketing is a search engine optimization strategy utilized to improve a websites rankings in the search engines.

Directory Marketing - Directory marketing is the promotion or listing of websites in general or niche directories located on the internet. This form of internet marketing is used in search engine marketing strategies in addition to overall internet marketing strategies.

Pay Per Click Marketing - PPC marketing is primarily used as an internet marketing strategy. Companies use PPC marketing for a number of reasons.

• To increase exposure in the Search Engines
• To test new products or services
• To market short-term promotions

Blog Marketing - Blog marketing has become a new form of internet marketing. Blogs serve as an additional search engine marketing tool in addition to an internet marketing tool.